The Do’s and Don’ts Of Real Estate Photography

  • Studies indicate that quality real estate photography is more likely to generate a higher price per square foot.

  • Do take a picture from the curb and remove any distracting items like cars or trash cans, and make sure to capture the house in its entirety.

  • Do consider taking a picture of the entryway with the door open, as viewers may be able to visualize themselves entering the house.

  • Do consider aerial views

  • Do capture the selling points - in particular, buyers want to see kitchens and bathrooms.

  • Do stage each room

  • Do keep pictures up to date with the seasons

  • Do take the backdrop into account - if a room in your home has an incredible backdrop, try to capture it in your photos.

  • Do highlight unique architectural details

  • Do also take a night shot of the house with interior and exterior lights on

  • Don’t neglect angles - camera borders should line up

  • Don’t use a fisheye lens - looks too distorted

  • Don’t capture yourself in the mirror, include holiday decor or show off pets

  • Don’t use a screenshot of an online street-view of your home

  • Don’t take poorly lit interior shots - use lamps and window light to make shots as bright as possible

 

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How to Stage a House: A Room by Room Guide