Top 5 reasons why video marketing is a necessity in real estate
By Jarrel Cudjoe
According to the national association of realtors 44% of the home buyers start their property search online while 73% of the buyers and sellers like working with real estate agents who use videos, Properties listed with videos get 4x the inquiries of properties listed without videos. We also live in a time where video content is king, quick well thought out videos detailing a property is all it takes to excite and intrigue a potential buyer.
Increased visibility
Video marketing allows real estate professionals to showcase properties in a way that is more engaging and interactive that’s traditional photos or virtual tours. This can help to increase visibility and interest in a property, making it more likely to sell or rent.
Greater emotional connection
Video marketing can help real estate professionals create a greater emotional connection with potential buyers or renters. By showing a property in action with real people living in it, it can be easier for people to envision themselves living there as well.
Increased search engine visibility
Videos are more likely to be shared and linked to rather than written content, this can in turn help to increase the visibility of the property on search engines. Properties with greater visibility on search engines will be seen by people across the country and even the world.
Ability to target specific audiences
Video marketing can help real estate professionals target specific audiences, such as first time home buyers or luxury property buyers by tailoring the content of the video to their needs and interests.
Cost effective
These days producing a high quality video is a lot more inexpensive than you may think. Most cellular devices produce 4k video which is nice, however if you want to spend a lil bit more money and get a higher quality shot you won’t break the bank while doing so. These high quality inexpensive videos will get any potential buyer excited to see and learn more about a property.